#ShopLocal with our indie guide

Discover independent shops, boutiques, cafes, bars and restaurants across #MyRoyalBorough

A is for Authentic

£10 spent with a local independent shop means up to an additional £50 goes back into the local economy

B is for Brilliant

Small, local businesses are the largest employer of jobs nationally and provide the most local jobs to communities - local employers are more likely to pay a higher average wage than their commercial chain counterparts

C is for Creative

Supporting local builds community, which improves our feelings of belonging and a sense of ownership and pride in the area

D is for Delicious

If every adult in the UK spent £1 every day with a small business, we could add £12 billion to local economies

E is for Exciting


How can you #SupportLocal? Share your menus, afternoon tea or special dishes. Plus, share the love for your local producers - whether it's the local farm down the road or the local vineyard

F is for Fresh

78% of UK businesses cumulatively felt that going digital made a difference to their business (Small Business Britain)

G is for Gorgeous

Did you know that shopping locally is good for the environment? Where’s your favourite sustainable shop?

H is for Heroes

Found a small business you love? Follow them on social media and help them reach new customers by sharing their posts

I is for Inspirational

Who is your local business hero (or shero)? Tell us your story and we will promote you

J is for Joy

Are you shopping using our Indie A - Z? Tag us at #MyRoyalBorough and share your haul

K is for Kindness

Did you know that many of our shops, restaurants and venues are dog-friendly?

L is for Local Love

Shout-out to your favourite independent shops and let them know you’re thinking of them next time you’re online - they’ll thank you for it

M is for Marvellous

If every adult in #MyRoyalBorough spent just £5 per week in their local indie businesses, it would mean extra tens of millions per year going into our local economy. This can lead to more jobs, happier residents, a better high street, and a stronger economy

N is for Natural

Your support can be free - it only takes a second to leave that glowing review - or you can shop online

O is for Original

Supporting small businesses doesn't need to cost a thing - now's the time to tell a friend

P is for People

Do you have a #BuyLocal shopping list?

Q is for Quintessential

Do you have a #BuyLocal shopping list?

R is for Reliable

When you buy from your local market, you're really getting 'farm to table' goods

S is for Spectacular

Supporting our local businesses helps our community during tough times, the good times, and gives us all a better shopping experience, online and offline

T is for Tremendous

20% of shoppers say their reason for shopping local is that they trust recommendations from people in the community (Retail Times)

U is for Unparalleled

For every £1 spent with a small or medium-sized business, 63p stays in the local economy, compared to 40p with a larger business - it just makes pence

V is for Valiant

Almost three in five people prefer to buy from someone they know and 60 per cent trust recommendations made by local shopkeepers (Retail Times)

W is for Welcoming

Two thirds of people say they have a new-found appreciation of their communities and local shops since the onset of Covid-19 (Retail Times)

X, Y and Z

Have we missed your favourite independent business out? Drop us a message at ourroyalborough@gmail.com